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On-page SEO: a step-by-step guide

On-page SEO, also known as on-site SEO, involves optimizing a webpage's content, tags, and internal links to enhance its search visibility and attract more visitors.

What do we need for On-site SEO?

• High-Quality Page Content

• Page 

• Titles

• Header

Use H1-H6 Heading 

• Meta Descriptions

• Image Alt-text

• Structured Markup

• Page URLs- Put targeted keyword In URLs

                 Types of links

1. Internal Linking: Internal links" refer to hyperlinks that lead to another page on your website, such as the hyperlink in this sentence.

2. Outbound links: which are also referred to as external links, are links that direct users to a website on a different domain. An example of an outbound link is the one included in this text, which leads to Google's SEO page.

3. Backlinks: refer to links from other websites that direct users to your page.

• Mobile Responsiveness

• Site Speed

A website that loads slowly and is difficult to navigate not only frustrates and drives away visitors but also harms your search engine ranking

•             On-Page Seo Strategy 

1. To improve your website's search engine optimization (SEO), it's important to first conduct an audit and define its structure. 

2. This involves updating URLs, page titles, and meta descriptions

3. ensuring your keywords are included strategically throughout each page. It's also crucial to track relevant keywords and topics for each page

4.  to avoid overusing keywords, known as keyword stuffing.

Write Unique Content

Responsive Design

In 2016, mobile search volume surpassed desktop for the first time. Today, over 56% of internet usage is on mobile devices, with tablets contributing another 2.4%. Google began prioritizing mobile-friendly sites in search rankings, but it's still possible to rank without responsive design.

URL Structure

Previously, URLs played a large role in SEO as professionals included keywords in web addresses. However, Google's algorithm change reduced their importance but they still contribute to a site's initial ranking and page grouping.

      On-Page SEO vs Off-Page SEO

On-Page SEO: Boost your website rankings through on-page SEO tactics such as keyword optimization, meta descriptions, title tags, alt text, and website structure.

Off-Page SEO: Off-page SEO refers to external factors that affect a website's ranking, such as backlinks, E-A-T, local SEO, social media mentions, and pay-per-click advertising.

It's important to consider both on-page and off-page SEO to achieve your goals. Build a relevant, optimized webpage before investing in link building and promotion.